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One message multiple touch points
In an age where advertising vehicles are at their peak of diversity and creative executions are just as varied, a wholly integrated approach is more important than ever. The idea of one-size-fits-all doesn’t cut it at insight. Every consumer segment has multiple priorities, multiple needs – therefore, you need multiple touch points if you are to reach consumers at all. To achieve an integrated, holistic approach – and result – traditional marketing vehicles have to work side-by-side with today’s on-line marketing vehicles.